Headless CMS explained: why your content deserves better

Traditional content management systems bundle everything together. Your content, your templates, your plugins, and your frontend all live in one tightly coupled application. Change one thing and you risk breaking something else.

A headless CMS takes a different approach. It manages your content through an API, completely decoupled from how that content gets displayed. Your frontend can be built with any technology: Next.js, Astro, React, or even a mobile app.

Why this matters for your business

When your content lives behind an API, you can serve it anywhere. The same product descriptions that appear on your website can power your mobile app, your digital signage, or your partner integrations. Write once, publish everywhere.

Performance improves dramatically too. Without the overhead of a monolithic CMS rendering every page request, your frontend can be statically generated or served from a CDN. Pages load in milliseconds instead of seconds.

Our approach with Strapi

We use Strapi as our headless CMS of choice. It is open source, self hosted, and gives content teams a clean, intuitive editing experience. Developers get a powerful API with full control over the content model, while editors get a familiar interface that does not require any technical knowledge.

The combination of Strapi for content and Astro or Next.js for the frontend gives our clients the best of both worlds: editorial flexibility and technical excellence.